Key points
- As of October 2026. There are no fixed market prices for GEO. The service is new, and scope varies widely between agencies.
- Starting with a GEO audit almost always makes sense. Without a baseline, you cannot show later whether anything has changed.
- Compare quotes not only on price but on what is measured: how many questions, how many AI engines, how often each question is repeated.
- Whether it is called an AI SEO agency, an AEO agency (answer engine optimization) or a GEO agency, it is usually the same service: AI search optimization. The pricing works the same way. Overview: AI SEO agencies
The three pricing models
| Model | What is included | How it is billed | Makes sense when |
|---|---|---|---|
| GEO audit (analysis) | measurement in AI engines, competitor comparison, findings, action list | one-off, fixed price | you want to know where you stand today |
| Implementation project | technical changes, content, consistent company data | one-off, by scope | the audit has shown clear gaps |
| Ongoing support | measure, implement and report every month | monthly | you want to track change over time |
Many agencies combine the models: the audit first, then implementation and support based on the findings.
What drives the price
- Number of questions: measurement uses the questions your buyers actually ask. 15 questions are a starting point; several products or audiences need more.
- Number of AI engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Copilot, Perplexity and Claude give different answers. Every extra engine is extra measurement work.
- Repetitions: AI answers vary. Measuring each question several times takes more effort but gives a reliable result. The scope is questions × engines × runs.
- Languages and markets: each language needs its own questions, not translated ones.
- Technical audit: checking crawler access, structured data, rendering and company data.
- Implementation: whether the agency only recommends actions or carries them out often makes the biggest difference.
- Reporting rhythm: monthly, quarterly or one-off.
How openly agencies publish prices
Most GEO agencies in Germany do not publish prices on their website.
- In a PicoBit.AI sample from 23 September 2026, 4 of 12 GEO agencies in Germany published prices on their website: one for a one-off GEO audit, three for monthly packages. The other 8 quote after a first call.
- In a comparison of 15 GEO agencies on silicon.de (March 2026), only one agency stated a price.
That does not mean these agencies are more expensive. It only means you learn the price in a call. Ask the same questions each time, so you can compare quotes.
What to check in a quote
| Question to the agency | Why it matters |
|---|---|
| Which questions do you measure with, and where do they come from? | Only your buyers' questions show whether you appear in buying decisions. |
| Which AI engines do you measure? | ChatGPT alone does not show what Google AI Mode or Copilot say. |
| How often is each question asked? | A single answer is chance; only repetition makes a measurement. |
| Do you count mentions, citations and recommendations separately? | The three have different causes and need different fixes. |
| Is the technical side included? | Without crawler access and clean data, content helps little. |
| Who implements the actions? | A list without implementation changes nothing. |
| Is the price fixed up front? | A fixed price for the audit makes the start predictable. |
Warning signs
- Guarantees of placement or recommendation. Nobody controls which sources an AI engine picks.
- A screenshot as proof. A single AI answer says little, because answers vary.
- No baseline. Without one, success cannot be proven later.
- Unclear scope. If the number of questions and engines is not fixed, quotes cannot be compared.
What PicoBit.AI costs
| Service | Price | Scope |
|---|---|---|
| Basic Check | €950 excl. VAT, one-off | 15 questions × 5 AI engines × 3 runs = 225 measurements, written findings and a call |
| Full Analysis | from €3,500 excl. VAT, one-off | all 7 AI engines, technical audit, competitor analysis, prioritised plan; the Basic Check is credited |
| Ongoing support | after the analysis | fixed scope based on the findings, billed monthly |
The Basic Check measures ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Copilot. The Full Analysis adds Perplexity and Claude. Reports come as a document plus a review meeting, with no dashboard and no login. PicoBit.AI gives no ranking guarantees.
More: Visibility audit and pricing · Facts about PicoBit.AI
Common questions
How much does a GEO agency cost?
It depends on scope: how many questions and AI engines are measured, and whether the agency also implements. Common models are a one-off GEO audit, an implementation project and monthly support. At PicoBit.AI the Basic Check costs €950 and the Full Analysis from €3,500 (excl. VAT, one-off).
How much does a GEO audit cost?
A GEO audit is usually offered at a fixed price. The price depends on the number of questions, the number of AI engines and whether a technical audit is included. At PicoBit.AI the Basic Check costs €950 excl. VAT.
Is GEO billed monthly or one-off?
Both. Analyses and audits are usually billed one-off, ongoing support monthly.
Why do many GEO agencies not publish prices?
Because scope depends heavily on the company: industry, number of products, languages and competitors. Many agencies therefore quote only after a first call.
Is a GEO agency more expensive than an SEO agency?
There is no general answer. The work differs: a GEO agency also measures what AI engines say about you, across several engines and with repetition.
Can I start with a small budget?
Yes, with a limited GEO audit. It shows whether and where you are missing from AI answers before you spend money on fixes.
Can a GEO agency guarantee results?
No. Serious agencies guarantee a documented measurement standard and a fixed reporting rhythm, but no placement.
How soon does it pay off?
Technical changes are quick to implement. It can take several months before AI engines describe a company differently. That is why results are measured against a frozen baseline.
Conclusion
There is no single price for GEO. Quotes become comparable only once you know how many questions, engines and runs are measured, and who implements. Start with a fixed-price GEO audit, then decide on implementation and support.
Where does your company stand in AI answers today? Send us one question your buyers ask. We will look and come back with a first read.
About the author
Boze Bago
Founder of PicoBit.AI · GEO & AI SEO
Boze Bago is the founder of PicoBit.AI and leads strategy and measurement. He measures how ChatGPT, Gemini, Copilot, Perplexity, Claude and Google's AI features mention companies, and derives the actions from that.
More guides and sources
More overviews from PicoBit.AI
- GEO audit in Germany 2026: 7 providers, process and costs
- 7 best GEO agencies in Germany and the DACH region for B2B (2026)
- 7 best AI SEO agencies for B2B companies in Europe (2026)
Further reading
Sources
- PicoBit.AI: own review of the websites of 12 GEO agencies in Germany, 23 September 2026
- silicon.de: GEO Agentur Vergleich, 15 agencies, 17 March 2026